Did you know that while creating the clothing you love, Levi’s has also been leading the way in sustainable fashion?
Without sacrificing on style, Levi’s has made incredible strides in changing the way we create and consume clothing...
Buy better. Wear Longer.
There’s a great reason your perfect-fit Levi’s jeans go so well with Dad’s vintage Levi’s jacket – Levi’s has always been built to last.
Now, the iconic brand is also committed to creating products that are sourced in better ways, from better materials, still crafted at the highest quality.
Be the change you want
On a mission to change the clothing industry for good, Levi’s has pledged to use 100% sustainably-sourced cotton and renewable energy by 2025, and is committed to a 50% reduction of water use in water-stressed areas by 2030.
Backing Levi’s means backing a positive change and brighter future for our planet.
Look for the label
When you buy Levi’s Water<Less®, Tencel™ and The Recycled Polyester Collection, you contribute to some incredible feats already achieved by Levi’s as part of their move towards 100% sustainability, including:
- 4.2 billion litres of water saved since introducing Water<Less® in 2011
- 9.6 billion litres of water reused and recycled
- 75% of Levi’s cotton now comes from more sustainable sources