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Purple Tuesday: 12th November

Purple Tuesday is the UK’s second accessible shopping day, established to recognise the importance and needs of disabled consumers, and promote inclusive shopping.

We are asking as many of our brand partners / stores to get involved to support Purple Tuesday. Here are some of the things that they'll be doing;

  • Offer a quiet hour between 4pm – 5pm during the weekdays, 9am – 10 am on Saturdays and our regular Sunday Quiet Hour of 10am – 11am, where music can be turned off or lowered.
  • Lights to be dimmed to a lower level or some lights turned off where possible.
  • Improve the navigation within stores, by offering clear paths and ensuring tables of stock are easy to move around.

Here at Clarks Village, we are working hard to say ‘Welcome’ to as many people as possible every single day, and Purple Tuesday is our opportunity to remind our Guests how we can help.

Here’s just some of the ways:

We have a Guest Services team and touch point, which is manned during Store opening times. The team are on hand to help Guests with any queries and to offer advice to make their experience at Clarks Village as enjoyable as possible. To find out more about our services click

Our Guest Services team are trained in Dementia Awareness and received Disability & Diversity training. They can provide free Hidden disability Lanyards for Guests who would like additional help around the centre. We also offer our free of charge Shopmobility service. For more information click

Our car park has specific disabled bays, located near the main entrance points, delivering our Guests straight to the centre. Find out more about our Car Park and centre accessibility, click 

We have a disabled toilet facility within each of our toilet blocks (excluding the playpark block due to renovation)  

We recognise that 20% of adults in the UK have a disability and of these, 80% of disabled people have ‘invisible’ or hidden impairments. Staff across the centre are offered training to help us all to better understand how we can be helpful, and how we can become more confident and welcoming when interacting with all disabled customers.

BACKGROUND & CONTEXT

What is Purple Tuesday?

Purple Tuesday is the UK's second accessible shopping day, created to raise awareness of the needs of disabled consumers, the Purple Pound and promote inclusive shopping. Taking place on 12th November, Purple Tuesday has been created and co-ordinated by the disability organisation Purple (www.wearepurple.org.uk) and is supported by some of the UK's biggest retail brands.

What's it all about?

Nearly one in five people in the UK has a disability or impairment, and over half of households have a connection to someone with a disability. However, there are still real (and perceived) barriers that make it harder for disabled people to find work, spend money online and in store, and enjoy a drink or meal out.

What Purple Tuesday isn't?

Purple Tuesday isn’t just a one-day shopping event, like Black Friday. The aim of the day is to increase awareness of the value and needs of disabled consumers and encourage changes in business practise that improve customer experience over the long term.  For retailers, this will result in the opening up of their products and services to the widest customer base possible. 

Hello, can I help you?

Research shows that the fear of unintentionally offending a disabled customer by saying or doing the ‘wrong thing’ is the biggest barrier for customer service staff. Swerving a first conversation can feel like the less risky thing to do. This short guide is designed to support you to become more confident in providing good customer service to disabled people, as you do to all customers. 

Did you know?

  • Almost 20% of UK adults (13 million people) have a disability.
  • 80% of disabled people have ‘invisible’ or hidden impairments. 
  • Only 5% of disabled people use a wheelchair. 
  • 75% of disabled people have left a store or website because of poor service and/or accessibility issues.

Some practical hints for you;

  • Talk to a wheelchair user directly and make eye contact with them rather than the floor, or the person they are with. 
  • Let a blind person reach out for your arm to guide them around the store rather than you giving them your arm.
  • Teach yourself hello and goodbye in sign language. 
  • Stick to clear facts when talking to people with autism or Aspergers. 

Language Tips:

  • Refer to ‘disabled people’ or a ‘person with disability’ rather than ‘the disabled’ or ‘a handicapped person’. 
  • Avoid phrases like ‘suffers from’ and say instead ‘living with’.
  • People with mental health issues have a condition rather than are crazy, mad or sad. 
  • Refer to people without a disability as ‘non-disabled’ rather than ‘able-bodied’

For general information around Purple Tuesday and the importance of this, please visit