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The Mint Velvet story began in 2009 with three women who, inspired by a desire for something new, wanted to create a collection which had a luxe everyday feel to it, without the matching price tag. All working mothers with modern lifestyles, they wanted to create a collection which enabled them to look effortlessly stylish, even on the busiest of days. The relaxed glamour concept was born.
We believe at Mint Velvet that fashion should be fun, that luxury should be affordable, and that looking gorgeous needn't be difficult. So, we take trends and relax them, creating seasonal collections for easy every day style that you can simply slip on and feel effortlessly chic.
Our relaxed glamour handwriting is at the very essence of our design process; using luxe tactile fabrics, coordinating sophisticated tones of colours, and finishing off with thoughtful touches that give our garments that extra special quality. Our contemporary collections are all wrapped up with an understated sexiness, perfect for the modern woman who wants a nod to fashion in a carefree way.